Residential Building "Am Horner Moor", Hamburg
How Stadtblick GmbH uses PLANFRED to deliver cost-effective housing in Hamburg – digitally and efficiently.
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Since 2020, Stadtblick GmbH has consistently used PLANFRED across all of their rental housing projects. The Hamburg-based team, led by managing director and architect Stefan Scholz, relies on the platform for plan management, communication, and documentation throughout every project phase. A recent example of this collaboration is the residential building "Am Horner Moor" in Hamburg – a project that sets benchmarks both in digital project delivery and construction costs.
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"We have been working with PLANFRED since 2020 and use it in all of our rental housing projects. The software is intuitive, easy to navigate for building owners, and noticeably streamlines our processes – we are completely satisfied!"
Stefan Scholz, Managing Director, Stadtblick GmbH
Project Key Facts
Location: Hamburg
Building type: Multi-family residential / rental housing
Living area: approx. 1,000 m²
Residential units: 14 apartments
Construction costs: approx. €2.6 million (total)
Construction costs (cost groups 300+400): approx. €2,750/m² living area
Cost-Effective Housing as a Shared Goal
The "Am Horner Moor" project was designed and realized by Stadtblick Architekten and now serves as a reference for cost-effective housing in urban locations. With construction costs approximately 30% below the market average, the project demonstrates that cost-efficient building is possible without compromising on quality or living comfort.
Construction costs were optimized through targeted design decisions – such as using a rendered façade instead of brick cladding or adjusting the energy standard. Despite these savings, the building was planned to be economically viable and structurally robust over the long term. The project thus serves as a practical example of affordable housing in major cities and is also used by Stadtblick as a reference for construction cost calculations and investor presentations.
Digital Project Delivery with PLANFRED
Bei der Umsetzung des Projekts setzte das Team durchgehend auf PLANFRED als zentrale Projektplattform. All plan versions, tasks, photos, and meeting minutes were managed digitally and made accessible to all project stakeholders.
Especially in rental housing projects involving many parties – building owners, design teams, construction companies, and external partners – a centralized database creates transparency and accountability. Decisions are documented traceably, tasks are clearly assigned, and plan versions are available at all times.
For Stadtblick GmbH, this means:
clear communication with building owners and project partners
less coordination effort
better overview of plan versions and construction progress
structured documentation across the entire project lifecycle
PLANFRED's ease of use and clear structure also make it easy for building owners to get started with digital collaboration.
Thank You for Your Trust
We sincerely thank Stadtblick GmbH for the long-standing partnership and the insights into the "Am Horner Moor" project. Reference projects like this show how digital tools and thoughtful planning work together to make construction projects more efficient, transparent, and cost-effective.
We look forward to many more joint projects.
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